If you want to send out a direct mail sales letter as part of your marketing campaign then one of the very first things that you will need to look at is whether you should use a professional copywriter or try to handle this task on your own. In order to determine whether you have what it takes to create compelling copy that appeals to consumers the following questions should be answered.
10 Questions to Ask before sending a Direct Mail Sales Letter
- Do You Have Experience Planning a Direct Mail Sales Letter?
If you have never created a direct mail sales letter or been involved in this type of design process then you are probably not ready to take on a project of this magnitude and importance as your first attempt. If your letter is not professional and highly compelling then you will not see the sales increase that you are hoping for and your time and money could be wasted.
- Is Your Budget Sufficient to Cover a Professional Copywriter?
The cost of a professional copywriter may seem high and this expense may stretch your budget or even break it in some cases. This is especially true if you decided to do it on your own initially and then you decide you need a professional. The additional expense could completely disrupt your budget.
Costs for professional copywriters vary depending on their experience level and amount of copy needed. Copywriting prices can vary from less than a dollar per word to thousands of dollars per project.
- How Creative Are You?
A direct mail sales letter that is creative and engages the reader is more likely to get a response. If you are not the creative type, and many of us are not, then hiring someone to handle this for you may be the best solution. If you are someone who is very creative and you understand what is needed then you may be able to DIY and still be successful.
If you are not great at creating marketing copy or designing the best graphics then you may want to hire a professional copywriter or graphic designer.
From our article: Are Your Direct Mail Campaigns a Success or Failure? Click here to read more.
- Are You Prepared to Put in the Time and Effort Required to Produce Great Copy?
If you want a direct mail sales letter that gets a high response this means having great marketing copy. You can spend hours, days, or even weeks trying to produce copy that appeal and resonates with the reader. Since a professional does this on a daily basis, the process will be faster and more effective. This can save you a considerable amount of time.
- Are You Marketing and Sales Oriented?
Some people are born being great at sales while others struggle in this area. If you are not naturally gifted in this area then you will probably not be able to produce the compelling direct mail sales letter that gets the reader to take the desired action. If you are not skilled at marketing then your mail may not get the response that you are hoping for.
- Do You Have Exceptional Grammar and Language Skills?
A professional copywriter makes a living with writing, and they typically have exceptional language and grammar skills. This means easier proofreading and finished copy that is without flaws, and that is missing the most common spelling and grammar errors. These mistakes can cast doubt on the professionalism of your business and the quality of your products or services.
Standing Dog Interactive—revealed that 58 percent of consumers were either “somewhat” or “very” annoyed by the presence of copy errors…
- Can You Be Concise and to the Point?
The copy used for a direct mail sales letter must be concise and to the point. Consumers are very busy and they do not have the time or patience for this type of mailer that rambles on and on. Professionals who produce copy for a living can prevent this mistake and create a letter that is appealing and does not waste time or words.
A copywriter verbalizes concepts in ways that inform audiences and move them to action.
- Are You a Social People Person?
If you usually do not interact or socialize with others well then you may be better off hiring a professional copywriter. The letter that you send out must make the recipient want to take a specific action, and they must trust your communication and your company before they will place an order. If you are shy or you are not a social person for other reasons you may struggle to create the needed copy and call to actions.
- Do You Tend to Struggle to Find the Right Words to Convey Your Thoughts?
If you have a hard time putting your thoughts into actual words then a direct mail sales letter may be beyond your capabilities. Your copy needs to grab the reader and interest them. If you do not have the right words available then this may not happen.
- Can you take Constructive Criticism?
Even professional copywriters must have their work edited for typos, grammar, and writing style. Some writers tend to think that they wrote a simply marvelous piece of work that needs no editing. They can become insulted when changes are made. You must have a thick skin and be able to take constructive criticism for a direct mail sales letter to be perfect.
Generally speaking, it is best to stick with what you know best…running your business. For small businesses that do not have their own advertising department, hiring a professional copywriter for direct mail sales letters is a no brainer.