According to the National Restaurant Association, restaurant industry sales in 2014 are predicted to reach $683.4 billion. To get a piece of that pie, your restaurant direct mail needs to be one of kind.
Coming up with unique and creative ideas for restaurant direct mail does not have to be impossible. All you need is a little imagination and resourcefulness. Starting with graphic design there are many things that you can do to give your restaurant a better profile and help get the word out about the food and services that you offer the public.
The very first consideration when you look at your restaurant direct mail materials is whether these will appeal to the targeted recipients or not. If your materials are not appealing then you could be wasting your money because you may not get many new customers in spite of the expense that you incurred.
For more information about small budgets for restaurant direct mail, read our article here.
There are many ideas out there in addition to those that are listed below. A little research will give you surprising results about the possibilities that you have when it comes to this type of direct mail. Magnets, unusual graphics and other design features, and even steep discounts can all help you pack your restaurant without costing a small fortune.
The Best Ideas for Restaurant Direct Mail Will Appeal to the Recipient
All good ideas for restaurant direct mail will be very appealing to the person who receives the material. If your mailer is ho hum or boring then it will be quickly tossed in the garbage and you have lost the chance to make a great first impression. Look at the finished mail before you send it out and make sure it is as appealing as possible.
Testing your restaurant direct mail is crucial to your success. Carefully measure your results to know what works best for your clientele.
Testing is a long-term commitment. It’s not something you do once and forget.
1. Magnets Make Terrific Marketing Materials and They are Useful to Customers
One of the best ideas for restaurant direct mail is to send out customized magnets with your restaurant information on them. This will help everyone remember your company phone number and address. This is a useful gift that many recipients will appreciate and put right up on their refrigerator. This keeps your name in their thoughts and your logo in plain sight.
2. An Unusual Graphic Design Will Set Your Materials Apart
The graphic design used is important. This is one of the ideas for restaurant direct mail that many people overlook. Use a graphic designer to help create materials that are different and unusual in some way so that your mail does not blend in with all of the other pieces that the recipient may receive.
3. Target Specific Groups in Your Area like Seniors or College Students
Some great ideas for restaurant direct mail include evaluating any specific groups and populations in the area and then targeting these groups with your direct mail campaign. Are there many senior citizens in your area, or numerous college students? Look at the targeted groups and create mail that resonates with them.
4. Give Your Recipients a Great Deal in Your Direct Mail
Top ideas for restaurant direct mail include offering your recipients a great deal, because graphic design will only get you so far. Few consumers can turn down a great deal. If your mail includes an offer they can’t refuse, your response rates should be much higher as a result. A better response means more interest and potentially higher profits for your establishment.
5. Use Direct Mail to Offer Deep Discounts on New Menu Items You Offer
Deep discounts can be good ideas for restaurant direct mail, especially if you have new items on your menu that you want to try out on the public. Include photos of these menu items in your graphic design, and offer the recipient a steep discount to come in and try out your establishment and see what they think of your new food.
6. Bring back your past Customers
Always be sure to include past customers with your restaurant direct mail. Entice them with new menu items or give them a special coupon for returning customers. Whenever possible get contact information for your diners.
When customers make reservations or order take-out or delivery, you can ask for their information.
7. Shape and Size Matters
The restaurant business is extremely competitive. Your restaurant direct mail can easily be one of several delivered to your database. To make your piece stand out, go large.
Another option is to have your piece be in an unusual shape. Die cutting allows you to use all kinds of different shapes and cutouts. A mailer in the shape of a hamburger will stand out. If your specialty is steaks think about a T-bone shape. The possibilities are endless.
8. Entice them with Scrumptious Images
Nothing says delicious more than an image of a mouthwatering menu item. Use a professional food photographer for your restaurant direct mail. It will be worth every penny.
Restaurants are big business and the billion-dollar revenue stated above proves that. Whether you are a gigantic chain of restaurants or a mom and pop business you can improve your bottom line with restaurant direct mail.
What other original or unusual ideas for restaurant direct mail can you think of and share with others?
Citation: National Restaurant Association