EDDM postcard printing can be an important part of your marketing campaign. But are you using the right company for this type of project? There are a number of factors that need to be considered when you are evaluating your current printer to decide whether they are the right business for your Every Door Direct Mail (EDDM) and printing needs.
Consider These 9 Points When Investing in EDDM Postcard Printing
1. Before You Purchase Your EDDM Postcard Printing, What is the Company Reputation?
When you are evaluating the best company for your EDDM postcard printing, research the reputation that the printer has in the industry. If there are many complaints about poor quality, late delivery, or other customer service issues, you may want to consider another print business. You want to receive the highest quality and prompt delivery.
2. Does the Printing Company Have an Actual Physical Business Location or Just an Online Presence?
This can be a very important factor. If you are dealing with a company that only exists online, this can limit your options and possible remedies if something goes wrong with your order. A lack of physical location means that you can not visit the company and speak with someone in person. You could end up being given the runaround as a result.
3. What Special Options and Methods are Offered?
Can your current printer offer the special options and methods that you want to use with your EDDM postcard printing order? Some companies may only offer the bare basics. That is fine, if basics are what you are looking for. If you want more than bare boned, you may want to compare other printers to see if your goals are actually possible.
4. Does the Printer Have a Competitive Cost?
When you are trying to decide if you are using the best printer possible for your EDDM campaign and printing needs, determine whether the cost of your order is competitive. Look at the price that other printers would charge for the same order. Consider the experience, time in business, and training that each company has.
5. Is Great Customer Service Offered?
Even the best EDDM postcard printing results may not be worth it if the customer service that a printer offers is substandard. You should get the same customer service whether you are ordering 100 postcards or 10,000 postcards. If the printing company cannot provide this, they are probably not the best choice for your business needs.
6. Is a Delivery Guarantee Provided?
When you are engaged in a marketing campaign, the deadline for your EDDM postcard printing can be critical. If your current printer always delivers on time or ahead of schedule, then they could be the best choice. If this is not the case, you may need to look at other printing companies. Having your materials on time is vital.
7. Look at the Volume of Orders the Company Handles
Before you order EDDM postcard printing from your current company, take a look at the volume of orders the company handles on a regular basis. If the printer handles tens of thousands of items each day and has hundreds or thousands of customers, then a small order may not be as important. A small printer will view a small order as a higher priority.
8. Is the Printer a Local Business?
One smart move when you are looking at EDDM postcard printing is to pick a local printing business to handle your order. If the print company that you use is already a local choice, then you are ahead of the game. A local business will usually offer better service, and a more personal experience, than a large company that is located five states away.
9. Are Any Additional Services Offered?
Another big factor to research in a printer that you use and trust, is whether they offer other additional services. As a business owner, you may need other types of printed materials and marketing items. Make sure that your chosen printer can meet these needs when they arise.
Are you happy with the EDDM postcard printing services that you are currently using? What would you change if you could?