There are a number of direct mail guidelines and best practices factors that should always be followed. Some business owners and inexperienced marketers are not aware of these factors. The guidelines and best practices should be followed closely if … [Read more...]
11 Advertise By Mail Secrets for a Better Response Rate
A Better Response Rate When You Advertise by Mail If you are going to advertise by mail, you will get a better response rate when you make your mailer useful to the consumer in some way. Landfills are full of mail that has been tossed, unread. Here … [Read more...]
Are Businesses Using Direct Mail Outdated?
Many people believe that businesses using direct mail are outdated today. This is simply not true. Advances in technology have allowed many other marketing methods in the modern business world, but direct mail still plays a vital role. The results … [Read more...]
10 Great Reasons You Should Invest in Direct Mail Advertising
Direct mail advertising is an investment in your business. It can include everything from flyers and postcards to mailing brochures. There are many great reasons to make this type of investment and no valid arguments against this type of campaign … [Read more...]
Lucky 13 Print Marketing Statistics to Impress your Boss
“It is the mark of a truly intelligent person to be moved by statistics.” This quote by George Bernard Shaw enforces that statistics don’t have to be boring and mind-numbing. Businesses that utilize print marketing should be intrigued by these … [Read more...]
Which Mass Mailing Service is Right for Your Direct Mail?
Many businesses use a mass mailing service when they engage in a direct mail campaign, but this may not always be the best possible choice in every single situation and there are many companies that offer this type of service. There are many … [Read more...]
5 Excellent Direct Mail Advertising Secrets and Tips
Direct mail advertising tips and secrets can help you get better results and save some money in the process. The lists that you obtain and use are a big factor in the results that you will get. Recipient information that is outdated or that has … [Read more...]
